Spidey sense for
decision makers

I’m Iain Carruthers. I’ve spent twenty five years helping B2B and service leaders make good judgement calls about about their next move.

Good calls can be hard to make. You may have weak or unclear signals from the market, competing points of view, or no reliable way of making a decision.

We help your team to a decision on a live strategic issue by rigorous research, working the ideas together and creating options. 

And making a call.

If you’d like better spidey sense, we’d love to hear from you.

  • Iain’s made a real difference to how we think and work as a business. He’s someone we trust and love working with.

    Alex Howorth, Managing Director, Alpha FX

  • Iain is one of my trusted partners. He’s strategic and practical, with a talent for rich human-based stories with a clarity of thought and action.

    Pete Evans, Insight Director, NatWest

  • I have worked with Iain for more than a decade and he consistently delivers. His collaborative style and deep insight makes him a great partner for any leader addressing brand challenges and opportunities from a fresh perspective.

    Sophia Angelis, Managing Director, Jack Daniel’s

  • The work has been so well received. You were incredibly willing to think around problems and make things work on very tight time scales.

    Olivia Blunt, Fleischmann Hillard

Hello. I’m Iain.

I help senior teams make good calls, based on twenty five years experience of insight, marketing and facilitation.

Find out more at LinkedIn.

Or find me at iain@icandco.com