more inventive ways of working

B2B INTUiTION

Spidey sense for decision makers

One reason why decisions can be tough to make is that you have weak or unclear signals from the market.

The good news is your team can learn to read and amplify these signals.

We coach and co-pilot you on a live strategic issue, as you talk directly to the people who matter, work the results together and create options. 

You'll develop your market intuition and make more informed moves as a team. 

It’s called B2B intuition.

SHIFTS

Dozens of ways to meet better

We are the super-social species, but the way we usually meet drains energy and thought. 

Luckily, there is a set of simple practices or 'shifts' that can radically improve creativity and trust when we get together.

Done right, you can tap the expertise of everyone around you. 

We teach these shifts in-house or online.

  • Strategy & insight for the UK’s leading currency and alternative investment specialist.

    Alpha Group are an AIM listed financial services business with an enviable track record of growth.

    We’ve worked with them to:

    The work is ongoing.

  • A long term partnership for long term growth.

    We’ve worked with Brown Forman, the owner of Jack for over a decade, helping them:

    -Develop a coherent growth strategy, embodied in the ‘Make It Count’ relaunch

    - Bring teams and ideas together for action, both physically and virtually.

  • Thought leadership for the UK’s favourite mobile network.

    • The case for the flexible future of work: one where business and society benefit

    • The sustainability benefits of 5G roll outs

  • Strategy for the UK’s leading currency and alternative investment specialist.

    Alpha Group are an AIM listed financial services business with an enviable track record of growth. We’ve worked with them to:

    - Bring the leadership team to a closely argued strategy that’s paid dividends in focus and growth

    - Help validate and launch a new banking platform for alternative funds

    The work is ongoing.

  • Thought leadership for the UK’s favourite mobile network.

  • A long term partnership for long term growth.

    We’ve worked with Brown Forman, the owner of Jack for over a decade, helping them:

    -Develop a coherent growth strategy, embodied in the ‘Make It Count’ relaunch

    - Bring teams and ideas together for action, both physically and virtually.

  • Iain’s made a real difference to how we think and work as a business. He’s someone we trust and love working with.

    Alex Howorth, Managing Director, Alpha FX

  • Iain is one of my trusted partners. He’s strategic and practical, with a talent for rich human-based stories with a clarity of thought and action.

    Pete Evans, Insight Director, NatWest

  • I have worked with Iain for more than a decade and he consistently delivers high-quality strategic thought partnership on brands, consumers and strategies. His curiosity, collaborative style and deep insight makes him a great partner for any leader addressing brand challenges and opportunities from a fresh perspective.

    Sophia Angelis, Managing Director, Jack Daniel’s

  • The work has been so well received. You were incredibly willing to think around problems and make things work on very tight time scales.

    Olivia Blunt, Fleischmann Hillard

Hello. I’m Iain.

I help teams make decisions, based on twenty five years experience of insight, marketing and facilitation.

Find out more at LinkedIn.

Or find me at iain@icandco.com