B2b folks.
you have questions.

Most B2B firms have key product or commercial decisions that need taking. We help you turn data, opinion and instinct into a coherent choice.

make sense of things

One reason why decisions can be tough to make is that you have weak or unclear signals from the market.

The good news is your team can learn to read and amplify these signals. We call it B2B intuition.

make a call  

Decisions also drag because of competing points of view within the team.

The good news is that there’s no such thing as a correct decision. There are just well-informed ‘good enough’ decisions. We help you land them.

  • Strategy & insight for the UK’s leading currency and alternative investment specialist.

    Alpha Group are an AIM listed financial services business with an enviable track record of growth.

    We’ve worked with them to:

    The work is ongoing.

  • A long term partnership for long term growth.

    We’ve worked with Brown Forman, the owner of Jack for over a decade, helping them:

    -Develop a coherent growth strategy, embodied in the ‘Make It Count’ relaunch

    - Bring teams and ideas together for action, both physically and virtually.

  • Thought leadership for the UK’s favourite mobile network.

    • The case for the flexible future of work: one where business and society benefit

    • The sustainability benefits of 5G roll outs

  • Strategy for the UK’s leading currency and alternative investment specialist.

    Alpha Group are an AIM listed financial services business with an enviable track record of growth. We’ve worked with them to:

    - Bring the leadership team to a closely argued strategy that’s paid dividends in focus and growth

    - Help validate and launch a new banking platform for alternative funds

    The work is ongoing.

  • Thought leadership for the UK’s favourite mobile network.

  • A long term partnership for long term growth.

    We’ve worked with Brown Forman, the owner of Jack for over a decade, helping them:

    -Develop a coherent growth strategy, embodied in the ‘Make It Count’ relaunch

    - Bring teams and ideas together for action, both physically and virtually.

  • Iain’s made a real difference to how we think and work as a business. He’s someone we trust and love working with.

    Alex Howorth, Managing Director, Alpha FX

  • Iain is one of my trusted partners. He’s strategic and practical, with a talent for rich human-based stories with a clarity of thought and action.

    Pete Evans, Insight Director, NatWest

  • I have worked with Iain for more than a decade and he consistently delivers high-quality strategic thought partnership on brands, consumers and strategies. His curiosity, collaborative style and deep insight makes him a great partner for any leader addressing brand challenges and opportunities from a fresh perspective.

    Sophia Angelis, Managing Director, Jack Daniel’s

  • The work has been so well received. You were incredibly willing to think around problems and make things work on very tight time scales.

    Olivia Blunt, Fleischmann Hillard

Ways to meet, think and decide better.

Points of view

BE IN TOUCH

The people we work with are trying to figure out their position, often in testing or unstable times and want to make a call. If this is you, please get in touch. Even better, you could book a call.